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Clarity in contested space. Finding the through line in an age of chaos and deception.
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Sunday Feb 15, 2026
Sunday Feb 15, 2026
The Jeep was originally developed in 1940 by American Bantam company. The US Army sought a lightweight, four-wheel drive reconnaissance vehicle; within 18 hours of the announcement, American Bantam developed the first prototype. Due to limited production capacity, the US Army brought in Willys-Overland and Ford Motor Company to team with American Bantam. By the end of the war over 637,000 Jeeps were built. After the war, Willys-Overland launched the CJ (Civilian Jeep) and the Jeep culture was born. Jeep is not just brand, it is a culture, that thrives globally. It embodies the values of adventure, resilience, independence and community. It is a true American Brand.
#BardsFM_TheAmericanBrand
#TheJeep
#AmericanValues
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2 months ago
I enjoy my 1981 CJ5! V8
2 months ago
Amen 🙏 🍞🍷🕊 Awesome show today! Jeep’s legacy was really interesting. Just got a Ford Bronco..didn’t hit a deer but a tree came down during a ice storm, so far so good with off road. The American Brand series is one of my favorites. This one hit home for me. Thanks and God bless.
2 months ago
Blessings Dee gtsy 🙏🥰
2 months ago
I’ve always loved Ford. The Escort, and in old age the Ford Fusion - hardly any electronics on mine, parts cheap to find, solid as a rock. I use it for hauling wood, manure, shopping, I can always find it in the car park it’s the one covered in mud! Someone said the other day, I see you’ve customized it again - every dent and scratch is a memory, most of them start with, I can’t believe I didn’t see that! It’s old, and fun, growing window moss but I love it to bits. Great show!